TOWIE's Gemma Collins previews new design as she prepares to launch her clothing range
However, we hope that the reality TV star wasn't wearing one of her own creations, earlier today, when she was out in London.
The 31-year-old made a guest appearance on the This Morning show and chose to wear a loud top for her slot.
Back to the drawing board: TOWIE's Gemma Collins wore a loud top, today, for her appearance on This Morning
The TOWIE star was dressed in a long, three-quarter-length top that matched her loud personality, but fell short in the fashion stakes.
The curvy blonde certainly grabbed attention in the 70s style outfit which featured blue and green plants and yellow, pink, and red patterns.
Gemma was on the show to discuss gossip from the world of showbusiness and she made a good impression on regular guest Paul Ross.
Fashion fail: Gemma left the ITV studios after her guest appearance on This Morning, where discussed gossip
He tweeted: 'On This Morning with Gemma Collins from TOWIE - saw her without make-up - v pretty kid and v funny. P'.
Collins, who is currently a size 18, is designing a collection which will be launched next month and she is currently on the hunt for 'girl next door plus size' women to model the range.
The former car-sales woman was famously unlucky in love but now seems to have found happiness in the shape of new boyfriend Charlie King.
Sweet love: Gemma and boyfriend Charlie King were acting like teenagers, earlier this week, when they picked up smoothies
The couple were seen behaving like flirtatious teenagers in the playground as they linked arms and slurped from their smoothies, earlier this week.
The voluptuous blonde ventured from the depths of Essex into London to go to Crussh Juice Bar and get her photograph taken with King.
Charlie is smitten with Gemma and he tweeted after their trip: ''What a busy day.... Cannot wait to hit the sack!!!! @missgemcollins u impress me more each day !! Sweet dreams world. X'
The pair have been going from strength to strength and have even booked a holiday together.
We found love: The reality TV star has booked a holiday with her new man and he is smitten with her