In the ad for MLB 2K12 -- titled "Finger Mechanics with Kate Upton" -- the curvaceous blonde is shown teaching a group of four major league pitchers how to throw a virtually un-hittable ball in the game.
"You take your thumb, go up and then around, and that's a circle change," she says to a rapt audience.
MLB 2K12 comes out on March 6. Users who pitch a perfect game will be entered into a contest for a chance to win $1 million.
But Internet denizens more interested in Upton than the game itself can get their fix of the supermodel elsewhere, too. She graces the cover of Sports Illustrated's 49th annual swimsuit edition this month. And the issue isn't just available in hard copy -- it's hitting more digital platforms than ever this year. It's available on the iPad, Samsung Galaxy Tab, Nook Color, Kindle Fire, Motorola Xoom and Android smarthphones for $6.99. Additional content is also available for free on SI.com and YouTube.
Upton herself is a digital native as well, having catapulted herself recent celebrity by leveraging a number of popular YouTube videos. She has nearly 200,000 Twitter followers and a New York Times profile recently detailed how she "has arrived on the scene as a largely self-created Internet phenomenon."
Her MLB 2K ad will only increase Upton's online popularity, and it's amassed more than 250,000 views in three days. After she tutors one player in the spot, she asks, "Anyone else need help?" The other three players' hands immediately shoot up.