The video, which features a barking dog chorus of Star Wars' Imperial March theme music, was released prior to the big game with a tag that says "Keep an eye out for our 2012 Game Day commercial—it will all make sense."
Last year's commercial was released weeks before the actual air time during the Super Bowl. It featured a child dressed as Darth Vader trying to start up a Volkswagen car with the force, and has over 48 million views on YouTube .
A Super Bowl ad last year cost in excess of $3 million for 30 seconds of air time.
