Kardshian earned negative publicity from her 72-day marriage to Kris Humphries, but a Sketchers executive said that split had nothing to do with this one.
"Kim got us more attention than we ever dreamed," Skechers Fitness president Leonard Armato told USA Today. "We have to establish Skechers as more than a lifestyle company."
The new ad will feature the Skechers' spokes-pooch wearing the company's new high-tech GOrun shoes and racing a pack of greyhounds. Dallas Mavericks owner Mark Cuban will also appear in the ad. kardashian rushed marriage,
"I'm not Kim Kardashian," Cuban acknowledges to the newspaper. "But one of the things I do know is high technology and how to use it. "
Kardashian's Super Bowl ad for the shoe company last year featured the "Keeping Up With the Kardashians" star writhing on the floor in a revealing workout outfit, before breaking up with her trainer in favor of Skechers' Shape-Ups.