The Swedish retailer has secured a large space on 8th Avenue & 34th Street in the Big Apple, where a full body-length image of Beckham modeling his line will be painted in time for the Super Bowl weekend, with the entire process to be captured on video at www.YouTube.com/hm.
Meanwhile, Beckham's Super Bowl ad can be seen at http://youtu.be/eQb_-OY7Z0E prior to its airing during the second quarter of the American football game next week.
"I'm excited about my bodywear ad featuring in this year's Super Bowl," Beckham explained in a release. "Like every fan, I'm looking forward to Super Bowl Sunday."
Beckham's Bodywear line will be available from February 2 in over 1,800 H&M stores across the globe and online. It includes briefs, boxers, tank tops, T-shirts, pajamas and long underwear. super bowl 2012,
The Bodywear commercial will see Beckham appearing in a Super Bowl ad for the first time, with spots during the iconic sporting game being famously competitive.