Amy Childs' fashion website crashes
The former Only Way Is Essex star's collection went on sale at 2pm and within five minutes had had 22,000 visits.
The new range features a number of dresses reminiscent of the former The Only Way Is Essex star's own style.
Amy told her Twitter followers today: 'I no Loads of people trying to get onto my site which is amazing , that it's crashed its going slower there still lots of you buying dresses.'
Amy's spokeswoman confirmed to the MailOnline: 'Amy’s website has crashed due to receiving 22,000 visits within five minutes.’
The range features cute swing dresses, figure-hugging three-quarter length frocks and skimpy sparkly numbers.
The collection features over 20 pieces with prices between £35 and £80.
The 20-year-old debuted the collection over the weekend at the Britain and Ireland's Next Top Model Live 2011 event at London's Excel Centre.
She walked the catwalk showing several of the pieces before fronting a stand where she sold the clothes herself.
Amy said of the range: 'I am so pleased with my new clothing range, Amy Childs’ Collection. It has been a lifelong dream of mine. My passion has always been beauty and fashion so I have really enjoyed being involved in every aspect of the design process.
'I have made sure that there is something for everyone and I cannot wait to see people wearing the clothes from my collection.'
On Friday, Amy appeared on Daybreak to promote the range and spoke about how her life had changed since appearing on the Bafta award-winning show.
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