Unlimited iTunes downloads

Unlimited iTunes downloads

Apple Unlimited Downloads. Apple is in talks with record companies to provide customers with unlimited downloads. This means that iTunes users could soon get the same song they purchased as many times as they want or need.

Apps can already be downloaded multiple times. Apple’s current deal with record companies restricts downloads to one per purchases. Apple is charged for each download. Recent reports that show digital music sales stalling as users turn to free streaming sources may influence the music companies to work with Apple, so that customers have more incentive to purchase music.

Bloomberg reports that such a deal would let iTunes users hold a permanent backup of their purchased music, as well as letting various devices linked to one account download previously purchased music. It would be iTune’s first step into the cloud.