The 90-second spot was developed for Roller Kingdom in Reno by comedy duo Rhett McLaughlin and Link Neal. It had nearly 240,000 views on YouTube by midday Friday, four days after it was posted online.
The campy video features a drug dealer offering pills to a boy, a man trying to lure children into a van with candy, and gang members inviting kids to spray paint bridges.
The children tell the bad guys they'd rather be roller skating.
Roller Kingdom owner Brad Armstrong tells KRNV-TV that the duo offered to produce the commercial for free so they could show it on their cable TV show, "Rhett and Link: Commercial Kings."