Owner Melissa Borrett, 26, said Tuesday night that she started the service in mid-February because she was struggling to make ends meet as a waitress.
She started off providing "fantasy maid" service on her own, and now has three maids - Angel, Maryjane and Star - working for her.
"We clean, we cook, we iron, do laundry, pretty much any kind of household chores … it's all maid's work," she said. "I'm thinking Alice from the 'Brady Bunch.'"
Borrett, who has a 3-year-old daughter, said her client base is diverse.
"There've been a lot of business owners, there have been a few people getting me to come to clean their office but for the most part it's at home," she said. "Paramedics … there've been a few college students. Their apartments and dorms get pretty messy. They definitely don't like to clean."
Most of her clients are men, but she said anyone can hire her service. She pointed out that "nothing comes off" for clients who are under 18.
She said clients were "pretty satisfied with the work that we do," and added that they always stuck around to watch.
"The homeowners are always at home when we're there, always," she said. "I've yet to send anyone to an empty house."
The company also offers its unique maid services for parties. The maids will take care of get-togethers by "serving guests, cleaning, mixing drinks, and taking care of any other task you may have. We recommend hiring at least two maids for a party," the website said.
It also advises: "Look all you want, but please do not touch the maids."
A photo gallery on the website features lingerie-clad women posing provocatively.
Not surprisingly, the enterprise has caught the attention of local authorities.
Lubbock police Sgt. Jonathan Stewart told the Associated Press that Borrett doesn't have a permit to operate a sexually oriented business. Officers are watching for any violation, which would bring a $2,000 fine.
Borrett said her business didn't' need such a permit.
"My business doesn't necessarily qualify as a sexually oriented business just because the clothes are coming off," she said. "The maids are not performers, they're maids."
She said she was "confident" that any investigation would find her maid service operated "well within the scope of any normal business."
Borrett is looking to hire more women to work. She doesn't have strict age and physical requirements, but said the ideal candidate would be "someone who is confident and comfortable in their own skin, and someone who is a very hard worker, detail-oriented, able to work on their own, trustworthy."
To ensure the maids' safety, Borrett told KCBD TV that her workers have security present during each cleaning appointment.
In an ad posted on Craigslist, the company offered a 20 percent discount for Easter.
Borrett also offers a discount to police and other public servants, including firefighters, paramedics and members of the military.
"We know how busy y'all are, so let us do your housework for you while you sit back, relax and scope out the eye candy," the company's website says.