The power-couple have filed an application with the U.S. Patent and Trademark Office to protect Blue Ivy's name against others using it.
The application was filed under Beyoncé's company BGK Trademark Holdings and is still pending, according to MTV.
If approved Beyoncé, 30, and Jay-Z, 42, could use their daughter's name for any brand or endorsements, but it is more likely they took action in order to prevent others cashing in on their already famous offspring.
Blue Ivy Meaning?
According to Globalgrind.com We'll start with the baby's first name, Blue. The obvious, Jay-Z's franchise albums have been called the Blueprint. Blue consists of 4 letters which can be linked to Beyonce's love for the number four, and a tribute to her husband.
As far as the color blue, it's considered the coolest color of the spectrum. Ancient Egyptians used blue to represent the heavens. Blue also symbolizes the Virgin Mary. The color represents inspiration, sincerity and spirituality.
Next, let's break down the middle name, Ivy. Beyonce has gone on record saying how important the number "4" is to her. She told Billboard Magazine, "We all have special numbers in our lives, and 4 is that for me. It's the day I was born. My mother's birthday, and a lot of my friends' birthdays, are on the fourth; April 4 is my wedding date."
With the number being so special to her, it makes sense that she would incorporate her favorite number into her child's name.
Ivy contains the roman numeral IV as it's first two letters, which we all know is the number 4. The name itself Ivy comes from the plant which symbolizes eternity. Greek and Roman societies admired the ivy plant for its hardiness and longevity. They believed the plant aided fertility. Could this mean more children for Beyonce and Hova?
Ivy started as a symbol of eternal life in the Pagan world and then came to represent new promise and eternal life in the Christian world. The plant has a lot of spiritual meaning as well, it's considered a symbol of woman, and if put together with Holly (the symbol of man) at Christmas, it would bring peace in a home between a husband and wife.