Aquafresh america ferrera insured $10 million

Aquafresh america ferrera insured $10 million

Aquafresh america ferrera insured $10 million, It's not always the celebrity who foots the bill. Instead, the insurance policy is often covered by an entertainment company or endorser. For example, Procter & Gamble has an insurance policy on the long, wavy tresses of Pittsburgh Steelers safety Troy Polamalu because the NFL great is the face of the company's shampoo product.
Likewise, Aquafresh toothpaste has insured the teeth of "Ugly Betty" star America Ferrera for millions, making her a poster child for the pearly white smile. Insiders speculate that insuring body parts is a way for a company to get media attention for a celebrity or ignite attention for a brand -- and to increase the overall dollar value of a highly profitable star. Aquafresh america ferrera insured $10 million,