unfinished novel john green
It also sits atop the Barnes and Noble bestseller list.
On YouTube the author posted the video below with this caption:
"Preorder The Fault in Our Stars in which John does his happy dance because his new book, The Fault in Our Stars, is #1 on Amazon and Barnes and Noble's bestseller lists thanks to the indefatigable awesome of nerdfighteria.
He adds: "To thank you, I'll be signing every copy of the first printing of TFiOS. Also, I give you some homework in re. The Great Gatsby."
How does he do it?
Social media marketing.
The Wall Street Journal counts the number of followers across several social media websites and reports some impressive figures.
Green has 1.1 million followers on Twitter, 560,000 subscribers on YouTube and hundreds of thousands more on Tumblr, Facebook and a forum called YourPants.org.
"What it tells me is that I'm a lucky guy," Green tells the newspaper.
"But it also says that if you are authentic with your readers, they will trust you when you come out with a new story."
Read more: nationalledger
